MediaPost Marketing Automotive Conference & Awards At the NY Auto Show
April 13, 2022 at the Javits Center, New York, NY.
The 2022 New York Auto Show opened its doors to the public for the first time in two years since the COVID-19 Pandemic began. Nexstar Digital sent sales reps to meet clients in the automotive advertising space at Jacob K. Javits Convention Center in Manhattan. A designed pull-up banner with the brand positioning “We Deliver What Matters Most” was presented with onesheets as leave-behinds showing Nexstar Digital’s advantage of Content, Audiences, Solutions, Expertise, and Results.
Success: Nexstar Media Group posted a record $364.6 million in digital revenue in 2022, which was 13% higher than 2021. The “We Deliver What Matters Most” campaign won the 2022 MediaPost Creative Meida Award for Business Media. And the year-end brand study showed that Awareness grew in the marketplace from 19% to 51% (+168%). This was key to growing business with Automotive clients such as BMW, Ford, Toyota, and Honda.
Jacob K. Javits Convention Center, NYC
Nexstar Digital branded booth at MediaPost Automotive Conference at the NY Auto Show – Javits Center, NYC (April 13, 2022).
Nexstar Digital "We Deliver What Matters Most" pull-up banner for events.
Nexstar Digital sales enablement onesheets (general overview, NewsNation, The Hill).
Social Media recap of our time at the Marketing Automotive Conference.