About

Based in Texas, Matthew Rydell is a seasoned design professional with a career spanning over a decade in brand-building and marketing for high-profile companies in advertising and media. His experience aligns with roles requiring expertise in designing marketing materials that maintain brand consistency while driving business growth.

Matthew's recent role as a Senior Graphic Designer at Nexstar Media Group saw him successfully create over 500 pieces of sales collateral and sponsorship concepts, significantly contributing to $28M in booked business for 2024. His work in refreshing brand identities and market positioning has resulted in increased brand familiarity and critical brand values. Previously, at Cox Media Group, he was instrumental in launching Gamut TOTAL, which saw a 410% revenue increase over four years, demonstrating his ability to drive brand awareness and website traffic through innovative design strategies.

Matthew holds a Bachelor of Science degree in Graphic Design and Art from the University of Minnesota, College of Design. He is skilled in graphic design, identity and logo design, AI image creation, data visualization, audience analysis, and various design software tools such as Adobe Creative Suite. His expertise extends to web and email marketing, and he is familiar with project management software, making him a well-rounded candidate for art direction and senior design roles. For consulting, he offers services in brand identity development, AI image creation and editing, data analysis and visualization. He is open to discuss potential collaborations or tailored design solutions.