CW Sports

Branding application for CW Sports (2023-2025)

Nexstar Ad Sales’ Creative Services Objective: Recognizing the importance of live sports and other sports programming to broadcast audiences, in 2023, Nexstar launched CW Sports, a sports programming division of The CW. Since then, The CW has added sports programming to the network’s primetime line-up including Inside the NFL, 100 Days to Indy, and our exclusive broadcast rights to WWE NXT beginning in 2024. CW Sports also expanded the number of hours of network programming on the weekend in 2023 to offer LIV Golf, ACC college football and basketball games, and the future launch of NASCAR Xfinity Series on Saturdays beginning in 2025.

Success: The CW Network curated a compelling and diversified programming line-up which generated more total viewership in 2023 than it did in 2022 under prior management.