Nexstar Ad Sales
Identity design for interim Nexstar Ad Sales division (2023)
Objective: Developed interim identity for the newly-created advertising sales structure and leadership team, designed to drive ad sales across Nexstar's diversified media portfolio by further emphasizing its client-first approach, combined with a new data-driven, multi-platform focus.
Success: Activated a full-funnel sales marketing plan to drive awareness, consideration, and purchase intent for Nexstar Ad Sales in the minds of media buyers at advertising agencies and direct tier 1 brands. This was an attempt to get buyers to see the connection between Nexstar’s owned and operated entities that have better name recognition such as The CW and The Hill.
Key art for new Nexstar Ad Sales group used for background on video conferencing.
Email invite to Nexstar Ad Sales' first Town Hall meeting.
Branded gift wrap for Apple Watch gift for clients.
It's All New at Nexstar online banner ad
It's All New at Nexstar campaign on MediaPost's MediaDailyNews.
It's All New at Nexstar campaign on Adweek's Morning Media Newsfeed.
Social media graphic with interim Nexstar Ad Sales branding.
Social media post for employment opportunity
Cover for Upfront Presentation using the 2023 key art for Nexstar Ad Sales
2023-24 Upfront Sales Deck
Digital Audience Insights slide for Credit One Bank proposal deck.
2023 Investor Annual Report cover for Nexstar Media Group, Inc.
National Sales Organization (NSO) overview onesheet of sellers and regional maps representing television spot sales for Nexstar Ad Sales division.
Sales onesheets for political season, streaming news, and NewsNation + The Hill