NewsNation

Brand Design for NewsNation (2023-2025)

NewsNation, a Nexstar Media Group property, reaches nearly 67 million television households across the United States. Validated by independent watchdog groups, NewsNation is America’s source for engaging and unbiased news, reflecting the full range of perspectives across the country. The network draws on the local and national expertise of Nexstar Media Group’s 6,000 journalists in 110 newsrooms across the country. NewsNation is available on every major cable and satellite provider, streaming platforms including YouTubeTV, Hulu, DirecTV Stream, FuboTV and Sling, online at www.newsnationnow.com, and on the NewsNationNow app available on Android and iOS.

Marketing Objective: Deliver unbiased news coverage, a mission that resonates deeply with NewsNation’s viewers, fostering their trust in the brand, and strengthening their loyalty to NewsNation.

Success: As of June 2024, NewsNation is a 24/7 cable news network. The milestone marks the culmination of efforts to continue expanding and growing the network since launching it in 2020. According to Nielsen, since its rebranding in March 2021, NewsNation’s primetime viewership is up nearly 210% in total viewers and up nearly 120% among adults ages 25 to 54.  NewsNation is now the country’s second-most widely distributed cable news network, reaching nearly 67 million U.S. television households.