Brand Design for
The Hill (2023-2025)
The Hill’s Marketing Objective: Grow sales revenue for The Hill and Nexstar Digital by providing advertisers with a premium audience, reaching 47MM lawmakers, policymakers, business leaders, and influential digital consumers from Capitol Hill to Main Street.
Success: The new streaming channel, The Hill TV, won the 2023 Cynopsis Best of the Best Award for Best Streaming News Service. Launched in the summer of 2022, The Hill TV was their first foray into OTT, bringing trusted, non-partisan content to the growing number of Americans who are streaming television programming. The award builds upon powerful recent momentum and exciting news for The Hill, including record audience growth on TheHill.com, the #1 digital-first political news brand; the launch of new newsletters on business and the economy, technology, and personal finance; and a boldly re-imagined print edition designed in a premium magazine style format.
The Hill TV logo redesign (2022)
New logos for The Hill TV launch in August 2022 on Plex, the global streaming media platform available in more than 180 countries.. Stacked and horizontal versions for flexibility in any scenario.
The Hill TV logo for OTT/CTV, Streaming FAST channels.
The Hill TV logo for OTT/CTV, Streaming FAST channels.
The Hill TV FAST Channel on Plex website/app.
Thumbnail art for The Hill TV on The Roku Channel.
Artwrok for 2022 launch of The Hill TV on WatchFree+ Vizio smart TVs.
Apple News and social media ad units for Rising podcast, The Hill TV's groundbreaking morning show. Trade Advertising starting in March 2022 helped generate a growing audience, and achieved a record-breaking month in April 2023, setting a 15-month high in viewership.