The Hill TV

Identity Design for The Hill TV (2022-2025)

Established in 1994, The Hill is the country’s definitive digital source for non-partisan political news and information. The Hill’s properties include TheHill.com, reaching an average monthly audience of 31M in Q1 2022 as reported by Comscore; The Hill TV, the largest independent video platform within the Beltway; The Hill’s print edition, one of the most influential sources for law and policy makers; K Street Studios, creating breakthrough branded content offerings; and The Hill Events, which hosted 70 events in 2021, featuring 92 Members of Congress and 88 industry leaders in meaningful policy discussions.

Objective: Grow sales revenue for The Hill and Nexstar Digital by providing advertisers with a premium audience, reaching 47MM lawmakers, policymakers, business leaders, and influential digital consumers from Capitol Hill to Main Street.

Success: The Hill TV won the 2023 Cynopsis Best of the Best Award for Best Streaming News Service, and was a finalist in Digiday Video & TV Awards’ Best FAST Channel category. Launched in the summer of 2022, The Hill TV was their first foray into OTT, bringing trusted, non-partisan content to the growing number of Americans who are streaming television programming. The award built upon momentum of record audience growth on TheHill.com, the #1 digital-first political news brand; the launch of new newsletters on business and the economy, technology, and personal finance; and a boldly re-imagined print edition designed in a premium magazine style format.