brand Design for Nexstar Advertising (2024-2025)
Nexstar Ad Sales’ Creative Services Objective: Develop the new brand for a reimagined advertising sales and go-to-market strategy for Nexstar Media Group across its linear, digital, mobile, and streaming platforms to deliver new levels of revenue growth. Beginning in January 2024, the national advertising of Nexstar Media Group is sold through the new national sales division, selling across all properties: The CW, NewsNation, The Hill, and Antenna TV.
Success: Activated a full-funnel sales marketing plan to drive awareness, consideration, and purchase intent for Nexstar Advertising in the minds of media buyers at advertising agencies and direct tier 1 brands.
Email graphic for Vol. 12 of The NEXT newsletter; The Power of Innovation, focusing on iQRc product and other advertising innovations at Nexstar.
Save the Date email invite for CW Sports trip to the Ocean Reef Club in Key Largo, FL beore the NASCAR Xfinity Series race at Homestead.
NewsNation closed captioning sponsorship, and Antenna TV audience information onesheets for sales teams to distribute.