Financial Services Case Studies for Nexstar Digital

Marketing Objective: Activate a full-funnel sales marketing plan to drive awareness, consideration, and purchase intent for Nexstar Digital in the minds of media buyers at advertising agencies and direct tier 1 brands.

Success: A series of case studies were created and designed in order to create credibility in the advertising marketplace for various category verticals like financial services and insurance. These tools were instrumental in Nexstar Media Group posting a record $364.6 million in digital revenue in 2022, which was 13% higher than 2021.

Lead-generation case study on Nexstar Digital website to drive relevant audience to contact form.

Lead-generation case study on Nexstar Digital website to drive relevant audience to contact form.

Social media graphic summarizing the case study for Intuit TurboTax.

Social media graphic summarizing the case study for Intuit TurboTax.

PowerPoint slide for sales team to highlight the results of Intuit TurboTax campaign.

PowerPoint slide for sales team to highlight the results of Intuit TurboTax campaign.

Printable case study onesheets for Nexstar sales team.

Printable case study onesheets for Nexstar sales team.

Other case studies for Insurance advertisers in the financial services vertical at Nexstar.

Other case studies for Insurance advertisers in the financial services vertical at Nexstar.