Rising Podcast on The Hill

Ad campaign for Rising on The Hill TV (2022-2023)

Objective: Grow Rising’s Podcast audience across Apple Podcasts, YouTube, and TheHill.com. Create advertising banner ads for Apple using the following messaging:

  • Breaking the morning show mold. Bursting the Beltway bubble.

  • Politics. For the rest of America.

  • Politics. Without the screaming.

Success: Apple News and social media ad units for Rising podcast, The Hill TV's groundbreaking morning show. Trade Advertising starting in March 2022 helped generate a growing audience, and achieved a record-breaking month in April 2023, setting a 15-month high in viewership.

Apple News and social media ad units for Rising podcast, The Hill TV's groundbreaking morning show. Trade Advertising starting in March 2022 helped generate a growing audience, and achieved a record-breaking month in April 2023, setting a 15-month hi

Apple News and social media ad units for Rising podcast, The Hill TV's groundbreaking morning show. Trade Advertising starting in March 2022 helped generate a growing audience, and achieved a record-breaking month in April 2023, setting a 15-month high in viewership.