Wells Fargo + Nexstar:
Doing right for our veterans

Veterans Voices: Nexstar Community Initiatives allow advertisers to make a local or national impact with important community programs like Veterans Voices, highlighting brave veterans to our communities with a variety of salutes and local stories.

Sponsorship opportunity: For Wells Fargo, Nexstar proposed a custom platform around its signature Veterans Voices initiative that spotlights Wells Fargo's unwavering support of Veterans with breakthrough activations across Nexstar's national and local media properties. The program offered specific reach tactics: National-Broad Impact; Local Markets-Community Good Will; Thought Leadership-Influence.

Design Task: Create mini-deck for presentation with advertising agency for Wells Fargo client.